Brand Identity Services in Manchester
We believe a brand isn’t just a logo — it’s the story, visuals, and strategy that make people connect with your business. A strong identity is the foundation for growth, recognition, and trust.
Whether you’re launching a new business or rethinking your existing image, our team helps you build a brand that is visually consistent, strategically positioned, and ready to succeed across digital and traditional platforms.
Why Brand Identity Matters More Than Ever
The way customers interact with brands has changed. They don’t just see your logo — they experience your brand across multiple touchpoints: your website, your social media, your packaging, and even the way you communicate.
A weak or inconsistent brand identity can confuse your audience, reduce trust, and cost you opportunities. A well-defined brand identity, on the other hand:
Creates recognition and trust.
Makes your business stand out in competitive markets.
Builds emotional connections with customers.
Aligns your team with a shared vision.
Supports consistent marketing and communication.
At CodingPie, we design identities that go beyond visuals. We craft systems that combine strategy, design, and storytelling so your brand can scale with confidence.
What’s Included in Our Brand Identity Services
We don’t believe in one-size-fits-all. Every project is shaped around your goals. But our brand identity packages typically include:
Discovery & Insights
We begin with an in-depth audit of your current brand (if you have one). We assess your strengths, weaknesses, competitors, and target audience. This gives us the insights to build a brand identity that works for you, not just in theory but in practice.
Strategy & Positioning
A successful brand needs more than a nice logo. We define your mission, values, and personality. We create positioning statements that help you stand out and messaging frameworks that keep your communication consistent.
Visual System
We design a complete visual toolkit, including:
Logo design (primary + variations).
Colour palettes designed for both digital and print.
Typography systems.
Iconography and graphic elements.
Layouts and grid systems for consistent design.
Voice & Storytelling
Your tone of voice is just as important as your visuals. We help define how your brand speaks, from social media posts to long-form copy. Whether you want to sound bold, approachable, or premium, we create a messaging guide that makes communication easy and consistent.
Digital-Ready Branding
We know your brand needs to perform online. That’s why everything we design is tested and optimised for digital platforms — websites, mobile, SEO, and social media. We ensure your brand works seamlessly across all screen sizes and channels.
Creative Assets
Once your identity is set, we create the assets you need to roll it out, such as:
Social media templates.
Business cards and stationery.
Packaging concepts.
Presentation decks.
Website graphics and banners.
Our Process
We keep things structured, but flexible. Our process makes sure you know what’s happening at every stage.
- Explore
- We start by learning about your business, your market, and your audience. This is where ideas begin.
- Blueprint
- We build a strategic roadmap covering your positioning, messaging, and creative direction.
- Create
- Our team transforms ideas into visuals, voice, and systems. This is where your brand identity starts to take shape.
- Refine
- We collaborate closely with you, collecting feedback and making adjustments until everything feels right.
- Launch
- We deliver your brand identity package and guide you through implementation.
- Evolve
- We stay with you for the long term, supporting growth and helping your brand adapt as markets and audiences shift.
What is Brand Identity (and Why It’s Different from Just Branding)?
Brand identity is the collection of elements that makes your business recognisable and memorable. It goes beyond design — it includes your strategy, your voice, and your customer experience.
At CodingPie, we combine three pillars to create strong brand identities:
Strategy: defining purpose, positioning, and values.
Design: creating the visuals that represent your business.
Execution: ensuring consistency across all touchpoints.
This approach ensures your brand not only looks good but performs in the real world.
Industries We Work With
We’ve worked with businesses across multiple sectors, including:
Startups launching their first product.
Retail brands looking for consistent packaging and digital presence.
Tech companies needing clarity and professionalism.
Service businesses wanting to stand out in competitive local markets.
No matter your industry, the principles of a strong brand identity remain the same: clarity, consistency, and connection.
Brand Identity FAQs
Got questions about building your brand? Here are some quick answers that might help.
Does brand identity stop with a logo?
Not at all. A logo is just one element. True brand identity includes design, voice, strategy, and guidelines that keep your communication consistent.
How long does it take to create a brand identity?
Most projects take 4–8 weeks depending on the scope and feedback cycles.
Will my brand identity work across digital and print?
Yes. We design systems that work across every platform — from websites and apps to packaging and stationery.
Can I ask for business card or social template designs too?
Yes! We can add-on design templates for LinkedIn, Instagram, and print assets.
Do you provide ongoing support?
Yes. We offer ongoing support for businesses that want continuous refinement, updates, and new creative assets as they grow.
What if I already have a logo?
That’s fine. We can build on your existing elements or create a refreshed identity that better represents your brand today.
