Start with accurate business information
Google’s guidance emphasises complete, accurate information. Check the real-world business name, category, opening information and contact details against the facts of how you operate. Keep the website useful for customers making the same decision.
- Use the business name customers actually know, without adding a list of search keywords.
- Check that the listed telephone connects to the intended business.
- Review regular and special opening information where it applies.
- Keep control of the owner account and agree any third-party access.
Represent the places you genuinely serve
A shop that receives customers and a business that visits customers have different profile needs. Follow Google’s current guidance for your operating model, including whether an address should be visible. Do not invent an office to appear in another town.
On the website, explain actual coverage, any useful limits and how a customer can check whether you can help. One honest service-area overview is a better starting point than many pages whose only difference is a town name.
Follow the profile link as a customer would
Open the website link from the profile and check the public destination on a phone. It should represent the actual business and help the visitor understand the relevant service. Check the phone, directions or booking destination you offer as well.
| Starting point | What the website should help answer |
|---|---|
| A named service | Do you provide it, what does it involve and how can I ask about it? |
| A location or service area | Can you help someone in my actual area? |
| An opening-hours question | When can I contact or visit you, and what should I expect? |
| A review or project | Is the evidence genuine and relevant to the work I need? |
Give important services useful pages
If a service deserves its own page, explain the problem it solves, who it suits, relevant evidence and the next step. Use descriptive HTML links so customers can reach it from the main services page.
Treat these as pages for people making a decision. Repeating a place name, adding a map or publishing a large number of similar URLs does not replace helpful service information.
Use real work and customer feedback
Review the photographs, project examples and review links a customer sees. Make sure the work is yours to show, the descriptions are accurate and the evidence relates to the service being discussed. Reply helpfully to customer feedback where appropriate.
Google describes local results in terms of relevance, distance and prominence. There is no paid request for a better local ranking. A clearer profile and website are useful foundations, not a promise of a particular position.
Make the review easy to repeat
Keep a record when the offer, hours or service area changes. Before adding more pages, check whether an existing page simply needs clearer facts or a better contact route.
- Record the current profile and website destinations.
- List factual corrections and broken customer actions first.
- Update the affected service information and links.
- Check the public results after changes are visible.
- Review available profile interactions and completed enquiries together.
