Start with three questions
Use this short self-check to choose a sensible place to begin. It uses your answers; it does not scan your website or measure its performance.
Choose an answer to each question to see your next step.
Your answers stay in this page and are not sent to CodingPie.
Prove that someone can reach you
Open the public website on a phone and follow the same route as a new visitor. Try the telephone link, open the email destination and check that the booking page shows the intended event. If you have a form, make an authorised test submission and confirm it reaches the right inbox.
An attractive button can still point to the wrong address. A form can show a success message without delivering a message. Record what you tried and the actual result before spending time changing the design.
- Check the contact action on the homepage and important service pages.
- Confirm availability, business hours and any instructions for urgent requests.
- If booking is the intended route, check the event name, duration and available dates.
- Separate completed contacts from button clicks in any reporting.
Are the right people reaching the right page?
Review available search, website and enquiry information together. Look at the queries people used, which pages they reached and whether those visitors could actually buy what you offer. A large number of unrelated visits can produce fewer useful contacts than a smaller, relevant audience.
If reliable measurement is unavailable, treat traffic as an unanswered question. Ask recent customers how they found you and start a simple enquiry log. Do not assume low traffic or a poor conversion rate from an empty inbox alone.
| What you observe | What to investigate |
|---|---|
| Very little relevant search visibility | Whether useful service information is crawlable and matches genuine customer needs. |
| Visits from places you do not serve | Traffic targeting, coverage information and the pages attracting those visitors. |
| Button clicks but few completed contacts | The booking or delivery destination and how completion is recorded. |
| Relevant enquiries that rarely become work | The offer, qualification, response process and fit with the business. |
Can a visitor recognise the offer quickly?
Ask someone unfamiliar with your business to read the opening screen and explain what you do, who it is for and what they would do next. Listen to the words they use rather than explaining the page to them.
Replace vague claims with useful facts: the service, genuine coverage, what is included and a clear next step. Place relevant project evidence or reviews near the decision they support. Avoid unsupported results or promises.
Check the small-screen experience
A desktop preview can hide a difficult mobile journey. Read the page at an ordinary text size, open the menu and reach the main action without horizontal scrolling. Check that cookie controls, sticky elements and artwork do not cover the content or contact button.
Try the journey on a real phone as well as a browser preview. Slow images, tiny links and long stretches of repeated text can make a simple task feel like work. Fix the specific obstacle you can demonstrate.
Keep a short improvement log
Bring that log, your current URL and any available search or enquiry information to a consultation. It gives the conversation a useful starting point.
- Write down the problem, the affected page and the evidence you have.
- Choose one change and define the useful action it should support.
- Test that the journey still works after the change.
- Review comparable activity and the quality of contacts before deciding what to do next.
