A clearer picture for small businesses
NegoTrack is being created around a practical problem: business owners have website reports, search information and customer feedback in different places, but still need to decide what deserves their attention. Its purpose is to make that picture easier to understand.
The product is aimed at small businesses in the United Kingdom and Spain. The public website introduces the idea through familiar business situations, a visible product demonstration and a clear route to the waitlist.
One creation, from brand to browser
CodingPie handled the complete creation of NegoTrack, including its branding, design and development. Bringing those disciplines together gives the identity, the explanation of the product and the interface a consistent direction.
| Discipline | The work |
|---|---|
| Branding | The visual identity and its application across the digital experience. |
| Design | The page layouts, visual language, product presentation and responsive experience. |
| Development | The implementation that brings the identity, content and interactions together. |
A distinctive identity with room to breathe
The NegoTrack identity uses a recognisable green wordmark, dark green accents and spacious, light surfaces. Natural imagery and olive foliage give the public website a softer setting, while clear type and contrasting actions keep the product explanation easy to follow.
The same visual language connects the marketing pages with the dashboard preview. Navigation, cards, data summaries and calls to action feel like parts of one product, rather than separate presentations.
Explain the product, then let people explore
The homepage introduces the customer problem before presenting the business overview. Its demonstration brings together website checks, search information and visitor reports, with labels that distinguish example data from a visitor’s own business information.
A visitor can explore the idea, read more about relevant capabilities and choose whether to join the waitlist. The mobile layout adapts the navigation and dashboard presentation to a narrower screen while keeping those next steps visible.
Created by CodingPie. Official partners.
CodingPie and NegoTrack are official partners. NegoTrack is both a creation of our studio and a partner we are proud to feature in our work.
The connection is rooted in a shared focus on small businesses: CodingPie creates their digital experiences, while NegoTrack is being developed to help owners understand the signals around their online presence. This case study brings the creation and the partnership together in one place.
Explore NegoTrack
At the time of this case study, NegoTrack is in development and taking registrations for its private-beta waitlist. Visit the product website for its current information and access updates, or contact CodingPie to discuss the branding, design and development behind a project of your own.
