Available For New Projects

BASED IN Manchester/London,
UK

0161 554 0293

hello@codingpie.io

Brand Identity Services

Brand Identity Design in Manchester, Built for Recognition

CodingPie helps businesses across Manchester and the UK create a clear, consistent and professional visual identity. From logos and colour palettes to typography and practical guidelines, every element is shaped around how your business should look, feel and be remembered.

Brand Identity That Feels Like Your Business.
11+ years of hands-on experience.
Clear thinking. Consistent design.
A stronger foundation for every touchpoint.

We turn unclear, dated or inconsistent branding into a focused identity that makes your business easier to recognise and trust. Every decision balances personality, clarity and practical use across digital and printed materials.

Complete Brand Identity, From Direction to Guidelines

what’s included

From initial brand direction to the final files, we create the essential visual elements needed to present your business clearly and consistently.

Brand Discovery Logo Design Colour Palette Typography System Visual Style Brand Guidelines Marketing Assets Brand Refresh

Brand Discovery

We explore your business, audience, market and goals to define the personality, positioning and visual direction the identity needs to communicate.

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Logo Design

We create a distinctive logo system that represents your business clearly and works across common digital and printed applications.

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Colour Palette

A considered primary and supporting colour palette gives your brand a recognisable look while remaining practical across different backgrounds and formats.

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Typography System

We select and organise typefaces for headings, body copy and supporting text so your communications feel consistent and remain easy to read.

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Visual Style

Supporting shapes, imagery direction and graphic elements help create a fuller identity that goes beyond the logo alone.

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Brand Guidelines

Clear guidelines explain how to use the logo, colours, typography and supporting elements consistently across your business materials.

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Marketing Assets

Agreed branded assets can be prepared for useful touchpoints such as social profiles, presentations, stationery or digital marketing.

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Brand Refresh

Existing branding can be refined and modernised while retaining the recognisable elements and equity that are still working well.

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why choose codingpie

Strategy and Design Working as One Clear Identity

CodingPie combines practical brand thinking with considered visual design to create identities that feel distinctive, consistent and usable. The result is not simply a logo, but a clear visual foundation your business can use with confidence.

A Clear Brand Identity Process

01/ Discovery & Direction
We learn about your business, audience, competitors and goals, then define the personality and visual direction the identity should communicate.
02/ Concept Development
We explore logo ideas, colour, typography and visual references, bringing the strongest direction into a clear identity concept.
03/ Refinement & Application
The chosen direction is refined through feedback and tested across practical uses to ensure the identity remains clear and consistent.
04/ Guidelines & Handover
We prepare the agreed final files and practical guidance needed to use the new identity consistently across your business.

FAQs

What is included in a brand identity package?
The exact deliverables depend on your project, but a brand identity can include discovery, logo design, colour palette, typography, supporting visual elements, brand guidelines and agreed marketing assets. CodingPie will confirm the full scope before work begins.
How is a brand identity different from a logo?
A logo is one part of the identity. A complete brand identity also covers colours, typography, imagery and supporting design rules, helping the business look and feel consistent across its website, social media, documents and marketing.
Can you refresh my existing brand without changing everything?
Yes. If your current branding has recognisable elements worth keeping, CodingPie can refine and modernise them rather than starting again unnecessarily. The approach depends on what is still working and what is causing inconsistency or confusion.
How much does brand identity design cost and how long does it take?
Cost and timing depend on the number of concepts, required assets, feedback stages and whether you need a focused refresh or a complete identity. After discussing the scope, CodingPie will provide a clear quote and realistic project timeline.
Will the identity work across websites, social media and print?
Yes. The identity is planned around the agreed real-world uses, with suitable logo variations, colours and guidance for common digital and printed applications. Any specific formats or assets you need will be confirmed during the project scope.